??Marketing Project

[pic] [pic] PARKnSHOP GROUP MEMBERS: 21216/1A KWAN Kai Yiu (8) 040280334 21216/1A LI Chi Pong (13) 040120989 21216/1A MEW canful Wai (14) 040462420 21216/1A WONG Ka Chun (21) 040059535 DATE of SUBMISSION: 3 JANUARY 2005 Table of Contents 1) trigger 2) Executive Summary 3) accompaniment Analysis 4) selling Objectives 5) Marketing Strategies 6) Marketing Mix Analysis 7) Recommendations 9) Peer military consecrate Form 10) Appendices Introduction Established in 1973, PARKnSHOP is one of the Hong Kongs wind supermarket chains. With its continuous cargo to innovation, quality, service and value, PARKnSHOP is well recognised by the industry and wider union through many awards. PARKnSHOP was recently named Hong Kongs close Favoured Brand in a global survey conducted by independent query house Ipsos-Reid - making it the only retailer in the demesne to take a top chip in the 22-country poll. In 2002, PARKnSHOP won praise from Internet jumbo Yahoo! as The Brand Yahoo! Users Trust the most. We have likewise won a range of oversight and service awards including top the Supermarkets/Convenience Stores Category in the Hong Kong retail Management Associations dish & Courtesy Award in 2003. The well-k outrightn wise equalize and PriceWatch programmes guarantee customers the highest possible level of food sentry duty and hygienics while maintaining the lowest prices in town, otherwise, refund treble the difference. PARKnSHOP now operates more than 200 outlets with about 9,000 employees in Hong Kong and Macau. Of those outlets, or so 50 are Superstores and Megastores. PARKnSHOP is a member of the A.S. Watson Group (ASW), a wholly-owned subordinate word of Hutchison Whampoa Limited. With a history dating suffer to 1828, ASW has evolved into an internatio nal retail and manufacturing business with o! perations in 16 countries...If you want to vanquish a full essay, order it on our website: OrderEssay.net

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