Marketing

COURSE OUTLINE PGDM RM IInd Trimester (2012-2014) running Title: merchandising fear II(RM 205) Course Instructor: Prof. Manoj Pant No. of Credits: 3 nd Cabin extension no: 399, 2 chemical group M: 9716489464 E-mail id: mk.pant@bimtech.ac.in Total Number of sessions: 20 from all(prenominal) one session: 90 mins Class on: Wednesday( 1530-1700 hrs), Saturday( 0945-1115 hrs) Course Overview: ? To unwrap students to the tactical areas of marketing the various marketing rumple strategies: intersection scheme; price Strategy; Place (Distribution) Strategy; and advancement ( discourse) Strategy. ? To familiarize students with the concept of customer equity, managing marketing effort, and judgment of marketing performance. ? To enable students to combine their earlier knowledge in the strategic areas of marketing with tactical marketing strategies to improve their paradox firmness of purpose and decision-making abilities in real life dividing line situations.

Learning Out passs: Upon boffo completion of this course the students volition be able to: ? ? ? ? ? ? localization Creating brand equity and crafting the brand penchant Setting crop strategy scheming and managing services Pricing Strategy Designing and Managing Distribution Channels Page 1 of 12 ? Managing Integrated Marketing Communication ? gross gross gross revenue Management and Personal Selling ? Managing mass conversation: ads, sales promotion, events & experience and public relations ? Managing personal communications ? Marketing Performance Assessment ? Social and Ethical Issues in Marketing ? Understand the sales concepts with the real life examples ? Sales predict relevanc e ? Evaluate Sales performance , cadence an! d evaluation ? Design Sales force planning and rewards Pre-requisite : ? Students must(prenominal) have spotless Marketing Management I. Students must come prepared to the form by going through the applicable chapter/s of the text edition book prescribed. Pedagogy: The course will use lecture, crystallise discussions, case study, videos, field...If you want to get a full essay, rove it on our website: OrderEssay.net

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